Brand Impact of eCommerce Logo Shapes

You may not put too much stock into the shape of logos until you're tasked with creating a design that represents your brand, or finding a professional who can. Even then businesses tend to lean towards the psychological meaning behind the colors that will be used first.

Don't just place those strategically selected colors inside a random shape, though! Shapes can have an impact on your eCommerce brand, as well as intrigue your customers in ways that you didn't even realize helping to increase the growth of your small eCommerce business.

Whether you've invested in the best San Diego ecommerce design company to create your logo, or you’re going to make it yourself, here’s what you need to know about shapes.

The meaning behind shapes

Curves: You’ll notice a nice rhythm when you use curves in your logo. They represent pleasure and femininity, as well as happiness. You can see these used in Coca-Cola, McDonalds, and Disney.

Squares: If you want to showcase your trust, solidity, efficiency, and strength, then look at the different options that involve squares. Think Microsoft and BBC.

Circles: Round shapes showcase infinity, love, movement, and perfection. It can also be a symbol of community and commitment. Starbucks and CNN both use a circle in their logo, as well as Target.

Triangles: These three lines can represent a revelation, strength, and progression. Adidas uses rectangle blocks to create a triangle, and another example is Bass and Mitsubishi.

In some cases, companies will use a combination of shapes and patterns to get some pretty impressive results improving sales. And don’t be afraid to slightly shift and change the original design to stay modern. You’ll notice your brand’s image change over time and you want to be open to keeping up with your customer’s expectations.

eCommerce Brands Impact from Logo Shapes

Now that you know a little more about the shapes and how they’ll compliment your company, take a moment to decide where you should place your logo on your San Diego web design.

For the most part, businesses get the best results when they put the logo on the top left of the website. Because people read left to right, this placement makes sense and traffic will quickly identify who they are getting products and information from.

However, a centered logo on the site can also have a positive impact on viewership. If you do go with a centered and symmetric logo, be sure it looks natural and is not forced into the design.

If you have a vast and complicated ecommerce site when it comes to navigation, make sure you use your logo as a way to get back to the homepage when clicking on it. Think of your logo as a comforting lighthouse that guides visitors in and gives them the confidence to roam your pages and make a purchase.