Brick & Mortar Retail Isn’t Dead - Here’s Why. When discussing retail models, Ecommerce and Brick & Mortar are usually pitted against each other. For several good reasons, Ecommerce tends to come out on top. But the game is changing, and rather than an either / or situation, many retailers are realising the benefits of aligning their brick and mortar retail locations with their online presence—or vice versa—finding creative ways to make them work together. On the...