Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

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How do I turn Site Traffic into Increased Conversion Rates?
Jun
21
2010
How do I turn Site Traffic into Increased Conversion Rates?
author: Dustin
Having warm bodies visit your website is one thing, capturing more money is something entirely different. In lasts months blog post we addressed reducing bounce rate and approaches to keeping people on our websites longer. The purpose of keeping them on the site is to lead them toward conversion. But, how do we convert them? What measures can we take to increase website traffic conversion rate? 1) Define your Audience It is absolutely imperative to match your message...
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topic: News
Competitive Marketing Analysis internet marketing, competitive marketing analysis
Jun
10
2010
Competitive Marketing Analysis
author: Emily
A competitive marketing analysis plan should be an integral part of your eCommerce business’ strategy.  There are many ways to start thinking about a marketing plan however; there are two very different schools of thought.  The first is to make decisions based on instinct, while being influenced as little as possible by outside sources.  Do not look at eCommerce competitors, and shoot from the hip.  The second looks at eCommerce competitors with an...
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topic: News
Selling Fashion Online (Fashion eCommerce)?
May
27
2010
Selling Fashion Online (Fashion eCommerce)?
author: Dana
Fashion eCommerce is a large and continuously growing market.  It is easily accessible for anyone with Internet capabilities.   This saves customers time and allows them to find things worldwide that they would not normally have access to.  Anyone can start selling fashion online once they have an established website.  For more details on how to start a fashion website, please refer to our previous fashion blog post, “ What to Know Before Starting Your...
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topic: News
Reduce Bounce Rate For eCommerce Site Pages
May
4
2010
Reduce Bounce Rate For eCommerce Site Pages
author: Dustin
How do I Measure my Site Pages Effectiveness using the eCommerce Metric, Bounce Rate? With so much emphasis on driving traffic to eCommerce sites , you must also consider Bounce Rate. As online merchants of both services and products we should be concerned with this metric because of its correlation to our revenue stream. Simply put, the longer we can keep site visitors engaged, and on our site, the longer we have to persuade them to click ‘add to cart’, or pick up the...
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topic: News
6 Months of Hard Work & Improvements ecommerce, cms, ecommerce cms, content management system, order management, order processing, simple cms, content management, website cms, content manager
Apr
16
2010
6 Months of Hard Work & Improvements
author: Emily
The Best Content Management System just got better... Over the last six months Web Shop Manager TM (WSM) has received some serious improvements. We believe that you will find that our Content Management System (eCommerce CMS) is the most comprehensive, easy to use CMS out there. We are continuously working on adding more features, and fine tuning WSM to help our clients run their shopping carts more efficiently, and to make more money. Order Management for eCommerce Stores...
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topic: News
Looking for Comprehensive & Easy To Use Content Management Systems? Look No Further. content management system, ecommerce web design, ecommerce news
Mar
3
2010
Looking for Comprehensive & Easy To Use Content Management Systems? Look No Further.
author: Emily
We may begin to see the sun peaking through the recession clouds, but we are not of its shadow quite yet.  However, the quickest companies to rebound will be those that are willing to invest in the technologies that allow them to increase market share.  And where has the market turned?  The Internet.     “When the recovery fully takes hold, the growth will be driven by the web, and retailers that want to survive and grow need to fish where the fish...
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topic: News
The Changing Face of Automotive Aftermarket eCommerce
Mar
2
2010
The Changing Face of Automotive Aftermarket eCommerce
author: Dustin
In a recent article released by TruckingTimes.com entitled “How Many Exhibitors Does it Take to make a Good SEMA Truck Show?”, David Herrmeyer makes some interesting observations about the current state of the truck industry. In today’s market which is full of iPhone apps and bargain basement discounters, it is important to look for a competitive edge to differentiate yourself and market your added value. Web Shop Manager™ agrees with David that “…an Internet presence is now a...
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topic: News
Social Media Optimization: Making the Most of your Time SMO, Social Media Optimization, Blogging for eCommerce Sites
Dec
17
2009
Social Media Optimization: Making the Most of your Time
author: Emily
We all know there should be 26 hours in the day.  Could that be a Christmas gift?  No? Yeah, that’s what I thought.  We only have so much time in a day to dedicate to each task.  The best solution is to make every move we make and every eCommerce blog post we write worth it.  By focusing your available time and efforts you can increase your ROI significantly by marketing through social media. You wouldn’t buy a new Ferrari and then leave it out in...
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topic: News
How To Measure Effectiveness of eCommerce Sites and Blogs? Free Website Optimization, eCommerce Blogging
Dec
3
2009
How To Measure Effectiveness of eCommerce Sites and Blogs?
author: Emily
How can you know where you are going when you don’t know where you are starting from?  There are many great (free) tools to use when evaluating and benchmarking the effectiveness of your website and eCommerce blog .  Then, you can take that information to develop the direction of your blog and website. Not knowing how you are doing is a detriment to the work you have already done.  Please consider the following tools when evaluating your site: 1....
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topic: News
5 Expert Blogging Tricks to Sweeten the Success of your eCommerce Blog Expert eCommerce Blogging, Tips for eCommerce Blogging
Oct
31
2009
5 Expert Blogging Tricks to Sweeten the Success of your eCommerce Blog
author: Emily
We’ve covered a lot of ground in the last 6 posts in our series “ Developing an eCommerce Blog ”.  Now seems to be the perfect time to provide 5 tips that will help take your eCommerce blog to the next level.  So here they are in no particular order: 1. Use Coupons to Capture Holiday Shoppers – You know you love clicking and clipping coupons, and now there is a study to prove that everyone else does too.  Harris Interactive recently released a...
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topic: News
Using Social Media For Marketing: Buzz or Just Noise for my eCommerce Site? Using Social Media For Marketing
Oct
5
2009
Using Social Media For Marketing: Buzz or Just Noise for my eCommerce Site?
author: Emily
Using Social Media For Marketing: is it just hype or a viable channel for marketing and relationship building?  The answer is…both.  There are aspects of social media (this does not just mean Twitter) that connect real people, and in turn connect those real people to your product or services. It is important to know the various types of social media available to you and how to use them effectively.  Try incorporating some of these technologies in your 2010...
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topic: News
How To Get Readers For Your Blog how to get readers for your blog
Sep
2
2009
How To Get Readers For Your Blog
author: Emily
It is a well known fact that in business it is easier to keep customers than it is to find new ones.  The same goes for subscribers to an eCommerce site.  It is worth a bit of work to gain and keep loyal followers rather than spending copious amounts of time looking for one hit wonders.  It is crucial that you engage them by giving them the fresh content that they expect from you, their trusted source for information.  For a little help developing content for your...
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topic: News

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert