Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

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These are blog topics about Tips for workflow and how WebShopManager handles and interacts with it within the platform! If you'd like to know more please reach out to us!
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Part 4: How to Build a Category Tree
Jun
5
2017
Part 4: How to Build a Category Tree
author: Alex
Fine tuning the system: getting the most out of your category tree How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 4/4: Optimizing your tree Fine tuning the system: common issues to look out for Now that you have your basic outline for your category tree set up, let’s look at a few potential problem areas, to make sure you get maximum performance from your navigation right off the bat. Understand your...
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topic: Tips
Part 3: How to Build a Category Tree
May
4
2017
Part 3: How to Build a Category Tree
author: Alex
Let’s build the tree! (Action Steps) How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 3/4: Action time! Let’s build your tree Action Steps: Building your high performance category tree Now that we have our information prepared to get the best results , let’s start building your category tree. Think of the following sections hierarchically. Your main categories will be at the top of the tree, and...
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topic: Tips
Part 2: How to Build a Category Tree
Apr
21
2017
Part 2: How to Build a Category Tree
author: Alex
How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 2/4: Preparing your data to build your tree Now that we’ve covered some guiding principles in post 1 , let’s get your data organized for building your tree. This will be more of a challenge for larger inventories, but also of greater importance. The more products you have in store, the more essential it becomes to get that data well organized, and allow your...
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topic: Tips
Part 1: Four Important Factors to Know Before Building a Category Tree Navigation, Category Trees, Purchase Decisions, Sales
Mar
14
2017
Part 1: Four Important Factors to Know Before Building a Category Tree
author: Alex
How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 1/4: Four important factors to know before you start. Are you confident your Ecommerce store’s category tree is driving as many sales as it should be? Could it be losing you sales? After years of working with thousands of Ecommerce stores, we’ve found that many store owners have trouble creating effective category trees, despite the fact that a well...
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topic: Tips
Online Shopping vs In Physical Store Shopping
Aug
17
2016
Online Shopping vs In Physical Store Shopping
author: Thomas
There was a time when owning a business with a physical location gave you an edge. The consumer had more confidence buying from a store in a brick and mortar building because they knew they could walk in to view items before purchase, to walk right back with returns, and never had to worry about where to find you for someone to talk with face to face. Well, those days are long-gone. Not only are people consistently buying from stores that began online with no physical shop to walk...
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topic: Tips
Avoid These 8 Ecommerce Product Selection Mistakes
Jul
26
2016
Avoid These 8 Ecommerce Product Selection Mistakes
author: Thomas
Your to-do list is about a mile long when you’re beginning a new e-commerce website , and you may not have put too much thought into product selection yet. After all, you've got to get it optimized, write content, find the perfect checkout system, build an email list, focus on an attractive (yet easy to navigate) web design, and then some. But before you fill that online store with items, you’re going to want to check out this article and make sure that you aren’t...
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topic: Tips
What Gains More Sales? Multi-tasking or Single-tasking?
Jun
27
2016
What Gains More Sales? Multi-tasking or Single-tasking?
author: Thomas
When it comes to growing sales we all know that the goal is to be as productive as possible. And many ecommerce professional consultants turn to multi-tasking to ensure they stay on target. But, this can make you wonder, should you really be focused on completing multiple tasks at one time when trying to gain more conversions? Here we look at the pros and cons of taking on a single task versus many, and how to find the balance that will grow sales. Multi-tasking The goal...
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topic: Tips
Using Web Design Strategies to Increase Sales
Jun
20
2016
Using Web Design Strategies to Increase Sales
author: Thomas
The first web design you create (or invest in) will not be the final design of your website. Over time, part of your turnkey online business will cultivate and evolve, and web design trends and techniques will find a place within your site. And you should never stop looking for innovative ways to represent your brand and stand out. After all, the more eye-catching your web design is, the more people you'll get to stick around and see what you have to say and sell. Here are a few...
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topic: Tips
4 of the Best Productivity Habits for Business Growth
Jun
17
2016
4 of the Best Productivity Habits for Business Growth
author: Thomas
As technology has made its way into our work lives, it brings on an entirely new set of challenges when it comes to being productive. There is more to balance now than ever before, and it's the first time in history we can be this connected and make global sales within minutes and very little interaction thanks to online shopping platforms like WebShopManager . Our ability to run an online business pulls us in a million directions, but there are a few tricks to staying calm and...
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topic: Tips
Use Guest Contributors for More Output
Jun
13
2016
Use Guest Contributors for More Output
author: Thomas
It's tough to keep up with our content-driven world online. And if you've wanted to enhance your content marketing output efforts, it might be time to look into guest contributors. Here are a few ways they’ll help double (even triple) your efforts: Generating new material on a regular basis By allowing guests to contribute to your car parts website , you’ll get new material with very little effort on your part. Now, don’t get us wrong, there will be some effort made on...
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topic: Tips
What Makes a Great Website Part 4 - Writing Effective Product Descriptions
Dec
9
2014
What Makes a Great Website Part 4 - Writing Effective Product Descriptions
author: Chris
I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions. I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to...
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topic: Tips
What Makes a Great Website Part 3 - 5 Banner Design Tips
Nov
10
2014
What Makes a Great Website Part 3 - 5 Banner Design Tips
author: Chris
BANG! Banners are the first thing that hit you when you arrive at a site. For clarification, banners are the images that rotate at the top of a company’s page and can also be referred to as Hero Images. Because banners are above the fold (visible before scrolling down the page), they are extremely important to making that good first impression we all want the visitors of our site to have. So what are some factors to remember when choosing the perfect banner for your site? 1....
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topic: Tips
What Makes A Great Website Part 2 – Website Content Writing
Oct
14
2014
What Makes A Great Website Part 2 – Website Content Writing
author: Dustin
Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google...
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topic: Tips
What Makes A Great Website Part 1 - Images what makes a great website
Sep
9
2014
What Makes A Great Website Part 1 - Images
author: Dustin
It is always important to have high quality images on your site. Although content is considered king and is the most important aspect of your site, beautiful images make a lasting impact on users as well. This article will outline some fantastic use of imagery on websites that Web Shop Manager has designed. Let’s get straight to the good stuff with our first image. This image uses an awesome blend of high definition pictures and drawing style imagery. By combining these two...
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topic: Tips

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert