Over the years, marketers have spent hundreds of thousands of dollars on how to recapture the sales of those that abandoned their cart during checkout. And they’ve seen some pretty serious results because of it. However, now it’s time to turn those dollars and our attention to different types of consumers who abandoned the sale. Beyond learning more about the individuals who leave the sale, we want to know when they leave so we can entice them to come back using the best...

There is an art to a successful email marketing campaign, and this area of business is getting lost in all of the noise online. Knowing how to write an action plan is an integral part to any campaign. Even some of the biggest names in e-commerce struggle to reach their optimal customers through email and simply send out generic blasts just to check a box off of the ole’ to-do list. We've all received those blasted emails with a brands e-commerce logo from stores we subscribe to...

A significant amount of e-commerce stores have caught on to the fact that email marketing can drive around 25% of their revenue – that is, when you have a successful campaign in motion. In fact, email can drive more sales than social media and display ads combined. With that being said, that doesn’t mean that all emails sent out will get these results. The problem with most emails While e-commerce companies realize the impact that email has on the consumer, many of...

So far we’ve discussed the two email marketing funnel stages: Interested and engaged. In ‘interested’, we’ve got the attention of a potential customer, and they've signed up to our email list, but they haven't made a purchase yet. Our job is to reel them in so we capture that first sale. In ‘enagaged’, our customers have already made a purchase, and the mission is to keep them engaged with our brand, so they continue buying over and over. Now...

Often acquiring new customers can be harder than simply retaining customers you already have. In fact, it costs much more to sell something to a potential customer than it does to an existing one. So, why do so many businesses forget about selling to existing customers once the first purchase has been made? Here we're going to break down how to keep customers engaged once they've made a few purchases, so they continue to come back time and again. The goal isn’t to get one sale...

We touched on the email marketing funnel stage one in the previous article. Now it’s time to roll up our sleeves again and get to work. (If you missed it, click to go back and get an overview of the three essential stages of ecommerce email.) The first funnel stage is when customers have signed up to be part of your email list, but they haven’t bought anything yet. Your goal is to create an online atmosphere that nudges them to make that first purchase. It's critical...

When you approach your email marketing campaign with actionable steps that serve the purpose of building a relationship with your ideal customer, you'll be able to identify their needs better. Because your promotions will be fully thought out and conversion driven, you’ll not only sell more, but you’ll gain those loyal customers that keep coming back. Plus, when utilizing the 3 stages of the e-commerce email marketing funnel, you can segment your customers to generate more...

So far in the series, we’ve tapped into the essence of how to write powerful emails and headers that catch the eye of your potential customers. Now, it’s time to get our hands dirty and start filling our toolbox with the best gear so that we can hit the ground running with our e-commerce email marketing campaign . Could you imagine a carpenter going to work without a hammer? How about a baseball player without a bat or glove? Or a gardener without a shovel or spade? You...

If you’ve heard that email marketing is dead – think again. The first article in the series showed you just how effective an email marketing campaign is for your ROI. In fact, it’s more effective than social media, direct mail, print advertising, and when paired with SEO efforts and mobile marketing, you’ll find that you have a serious selling machine on your hands – that is as long as you maximize your e-commerce email marketing endeavors. We’ll...

If you are an online retailer who is not taking full advantage of email marketing in your e-commerce store , then we can almost guarantee you are missing out on a whole lot of potential revenue each and every month. No exaggeration. Email marketing is one of the most overlooked and yet most profitable methods of marketing an online store, with an almost instant ROI on your campaigns once you have them set up correctly. This topic is so important, we have decided to dedicate an...