Social media is booming right now, and you know why? Because people love it, and use it on a daily (if not hourly) basis.  So, when you want to know how important social media is for optimizing your mobile e-commerce store, we give you one word – EXTREMELY!  In fact, search engines pay attention to those conversions you get from social shares and likes, and your rankings improve because of them.  Let’s explore the different ways that social media can...

When you own an e-commerce store, you need to put yourself in the mindset of the consumer, especially during the busy holiday season. When you do, you experience those little frustrations that cause people to leave their cart, and cost you a sale. Let’s check out what causes people to abandon their cart, what tools and practices you can implement to recapture the sale, and how to do it in a way that the customer appreciates your efforts (not in a way that annoys them).  Why do...

As an e-commerce store owner, you know these days conversions are important to your mobile rankings, as well as your sales (which can act as one in the same). That's why we put so much time and effort in conversion growth for our business. Here are fifteen ways you can improve your conversion rate and make the experience better for your customers.   #1: Add videos   Videos are a great way to give people more engaging information about your products. People can see the...

With the biggest shopping month of the year right around the corner, it’s time to take SEO for your turnkey e-commerce store more seriously. Because optimization is continually evolving, even when you think you've done everything you can, there may be a few little tricks that you’ve missed along the way, or that you’ve let become outdated. So, let’s take a little time and look at the best practices for optimizing your mobile website, tactics you should avoid, and...

As an e-commerce business owner, when you hear that Google is making an algorithm change, your heart skips a beat. While not all algorithm changes are going to make a direct impact on your business, you want to sit up and listen, because some of them will. And that includes the Google's algorithm change this past April that impacted how people find your business on their mobile devices. But let’s take a step back and look at what an algorithm change is and the history behind them....

It’s easy to get overwhelmed when you start implementing a mobile web design as part of your e-commerce strategy. We're here to tell you – don't overcomplicate it! It's not as hard as you think. Once you get the basics down, you can build on them. But many turnkey e-commerce stores do just fine by focusing on the right designs and tools, and not letting themselves implement every tactic, strategy, and piece of advice that comes their way.  Be mindful of what you are...