Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

Marketing

These are blog topics about Marketing and how WebShopManager handles and interacts with it within the platform! If you'd like to know more please reach out to us!
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Traits of Successful Online Stores
Oct
24
2016
Traits of Successful Online Stores
author: Thomas
The team at Web Shop Manager has put together for our readers a list of key drivers that can help you improve the success of your e-commerce online store. Read on to learn and review some key points that you may have overlooked or put off in order to win further market share. The Internet allows small companies to play in the big leagues. With a well-designed website, a small business can grow to reach as many people as a much larger company. Improve customer experience by offering...
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topic: Marketing
Automotive Internet Marketing
Oct
7
2016
Automotive Internet Marketing
author: Thomas
Although it is often alluded to here at Web Shop Manager, the automotive ecommerce market is at present in the midst of substantial growth. This market alone already accounts for over 10% of total sales online since 2014 and has continued to grow year-on-year at close to 15% since. The potential is undoubtedly there for those in a position to take advantage of it. Sales are expected to be well in excess of $6 billion by the end of 2016. Such success of course attracts new players to the...
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topic: Marketing
Automotive Keyword Research
Sep
26
2016
Automotive Keyword Research
author: Thomas
If SEO is an art, keyword search are the paint strokes. It is often the choice of keywords which makes the difference between an effective or ineffective SEO strategy. If you settle for choosing generic keywords you will not stand out from the crowd. Select too many specific keywords and you will miss the words that your customers are searching for. Therefore it is important that you trouble shoot potential pitfalls by compiling a list of relevant keywords and create compelling content that...
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topic: Marketing
Best eCommerce Platform for SEO
Sep
12
2016
Best eCommerce Platform for SEO
author: Thomas
One of the main considerations to take into account when choosing your automotive Ecommerce platform is how much importance is given to SEO. Needless to say all Ecommerce platforms worth their salt these days advertise their SEO credentials prominently. However, not all of them offer equivalent levels of features and tools that can make a great difference to your Google rankings. If you are new to Ecommerce, you may wonder why SEO is such an important factor. Today close to 50% of...
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topic: Marketing
Content Marketing: 3 Words That Boost Conversions
Jul
23
2016
Content Marketing: 3 Words That Boost Conversions
author: Thomas
Whether you own an e-commerce store on a top platform , or you're trying to gain new clients for a business utilizing a do it yourself website, you know the power of persuasive copy. The right words can spark new sales and get customers excited about your products and services. In the same vein, the wrong words can deter them from making a sale, and you can see a loss rather than a boost in conversions. Here are three powerful words that enhance your influence level and leave a...
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topic: Marketing
Getting Customers that are Ready to Buy
Jul
22
2016
Getting Customers that are Ready to Buy
author: Thomas
There are a lot of people who come to your online store and don't buy. And while you might see an abandoned e-commerce cart or a window shopper, the truth is – they were ready to convert, but you just didn't give them that extra push. Don't forget (even behind the computer) you're in sales. And while you don’t want to come across as those stereotypical, pushy salespeople, you do want to recapture those sales that were lost because of people who second-guessed their decisions,...
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topic: Marketing
How to Generate Sales on LinkedIn
Jul
20
2016
How to Generate Sales on LinkedIn
author: Thomas
With millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that professionals go to find work and advance in their career. And while this is the case for some, as a business owner, you can also hit a pretty big demographic of people with steady paychecks and a love for buying goods and services online. Here are a few ways to...
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topic: Marketing
Social Media Hangouts: Where Are Your Ideal Customers?
Jul
1
2016
Social Media Hangouts: Where Are Your Ideal Customers?
author: Thomas
It’s not hard to find people hanging out on social media. There are billions of people logged on every day – but it is hard to find out where your ideal customers are. Are they on Facebook? Yep. Okay, where are they on Facebook? And that’s when the headaches begin. Don't give up on social media just yet, though. Here are a few tips to help find out where the heck your customers are. Create a survey for current customers (and reward them for returning it)...
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topic: Marketing
Email Marketing: 7 Tactics for the Best ROI
Jun
30
2016
Email Marketing: 7 Tactics for the Best ROI
author: Thomas
If you’ve ever heard that email marketing is dead – think again. There are tons of businesses that benefit from their email list. And while some businesses have not been very successful with email marketing (they're probably the ones that say it's dead), there are some effective practices that can give you the ROI you've been hoping for. In fact, some of the best online marketers consider it one of the top – if not the number one – way to get conversions even if...
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topic: Marketing
Grow Profits with E-commerce SEO Tactics
Jun
29
2016
Grow Profits with E-commerce SEO Tactics
author: Thomas
We’ve all been bombarded with a multitude of ways to use an e commerce seo agency for our online businesses from keyword research to linking to responsive mobile web designs. And if you’ve ever tried your hand at optimizing your e commerce website , you know that it’s not easy! In fact – it’s downright complicated. However, as you continue to learn new SEO practices and update old methods, there is one tactic that you should be applying over and over...
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topic: Marketing
Are Fake Social Media Followers Hurting Your Sales?
Jun
28
2016
Are Fake Social Media Followers Hurting Your Sales?
author: Thomas
Almost all online businesses will suffer from fake social media followers regardless if they invest in legit ads that provide them with likes, or they're trying to grow their online presence organically. And if you wonder, what’s the harm in fake followers? Well, there are a few reasons why you don’t want them. #1: They cost you time and money. While you might have the mindset of the more followers, the merrier, that simply isn't the case. As you grow your online brand...
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topic: Marketing
Two Management Strategies That Gain More Customers
Jun
23
2016
Two Management Strategies That Gain More Customers
author: Thomas
Managing an E-commerce website is no easy feat, and with it comes an abundance of trial and error. And sometimes when we go searching for management strategies we're bombarded by long lists of ways to improve. It can feel like an information overload. We've simplified it here with two places that you can focus your attention to ensure you're gaining more customers as you move forward. Plus, you'll be giving your employees more respect and the opportunity to show you why you hired...
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topic: Marketing
Recover Abandoned Cart Sales with These 5 Tactics
Jun
22
2016
Recover Abandoned Cart Sales with These 5 Tactics
author: Thomas
Recover Abandoned Cart Sales with These 5 Tactics You’ve done everything right. Your store is set up with eye-popping images, your content is fresh and engaging, site speed is fast, and your ecommerce SEO strategy is on point. Now you watch as the traffic starts to trickle in. And over time you see more people visiting and converting. But, wait, there’s one element that just isn’t making sense. You have all of these customers, yet you’re losing over half of...
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topic: Marketing
Creating E-Commerce Podcasts? Could It Work For You?
Jun
14
2016
Creating E-Commerce Podcasts? Could It Work For You?
author: Thomas
There are a couple of reasons why businesses are on the fence about utilizing podcasts. One, they may not understand how easy they are to create. Two, their current content strategy might be working like a well-oiled machine, and they don't see the need to jump on board (with yet another) method of brand exposure. And third, they don't see the competition getting on board either, so why bother? Well, for many businesses we say, go ahead and bother with a podcast because of the many...
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topic: Marketing
Optimizing Your Images For Retina Screens
Jun
10
2016
Optimizing Your Images For Retina Screens
author: Thomas
If you've noticed how incredibly clear images have become over the last few years on smartphones, tablets, and monitors, then you can thank a little something called Retina display. Almost all devices today have such a high resolution and pixel density that you can’t detect the individual pixels when looking at images. And this is great – as long as your website is prepared for it . However, if your images aren’t optimized for retina screens, then they’ll come...
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topic: Marketing
Target the Best Markets with Lead Magnets
Jun
9
2016
Target the Best Markets with Lead Magnets
author: Thomas
A list of potential customers is an invaluable resource for your company and is key to growth. To create the list, you need to utilize effective tactics and practices that are proven to attract the right people. And guess what – lead magnets are an ideal way to do that. How to Build a List of Potential Customers A lead magnet is essentially a trade. You offer something of value to your potential customers, and in turn, they provide you with their contact information. When...
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topic: Marketing

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert