eCommerce Analytics: Complex Product Data Sources

May

6

2016

eCommerce Analytics: Complex Product Data Sources

author: Thomas

Data has been helping businesses for decades. It touches all aspects of the e-commerce analytics world whether you’re looking for information to support your SEO efforts, you need complex product data, or you want to know more about where your ideal customers hang out on social media. There are a TON of places you can collect data from, but it's crucial you focus on quality and reliable origins to provide you with the information. Here we break down a few unique sources to find data...

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topic: Big Data

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e-Business Security in eCommerce SSL for Auto Parts Data

May

4

2016

e-Business Security in eCommerce SSL for Auto Parts Data

author: Thomas

What Is Auto Part Data Security and Why You Need It When you think of online security, you might think about spammers, hackers, personal information being exposed, and in a way, you would be right. There is a lot to be learned about the best practices for securing and protecting online information. However, in this article, we’re going to talk about auto part data security in the sense of what digital assets you can use, and which ones are off limits, as well as how to protect...

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topic: Big Data

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eCommerce Data Standards and Requirements

May

2

2016

eCommerce Data Standards and Requirements

author: Thomas

The Importance of Using Expert Data Standards There are hundreds of millions of vehicles on the road today, and it doesn't matter what corner of the automotive industry your e-commerce store touches, you have a market. The goal is to keep people there once they arrive and become a constant source for them when it comes to buying automotive supplies (or any complex data item from kitchen equipment to sewing machines to power tools). In the broad spectrum, the way you keep your...

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topic: Big Data

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How to Simplify 3 Complex eCommerce Data Problems

Apr

18

2016

How to Simplify 3 Complex eCommerce Data Problems

author: Thomas

There is A LOT of data out there – and it doesn’t all fit in the same category. In can be downright overwhelming and make us want to pull our hair out, but it’s so beneficial when properly executed, you just can’t ignore it. So your next step is to address the challenges that come with complex data and develop a plan to break it down and simplify it. Here are three of the biggest challenges we face when working with complex data. We’ll take a closer look at...

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topic: Big Data

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April Newsletter: BAK Industries Redesign & Webby Award Nominee

Apr

7

2016

April Newsletter: BAK Industries Redesign & Webby Award Nominee

author: Dana

BAK Industries, a new look & experience for 2016 A Big Thanks to BAK Industries  for building their 3rd generation website with Web Shop Manager. Each version on which we have collaborated has raised the bar on automotive eCommerce web design and the automotive manufacturing space online as a whole. Does your current website design and functionality meet your needs? Can you accomplish your business goals in 2016 with your current web technology?...

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topic: News

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Is Your Content Working For You?

Apr

2

2016

Is Your Content Working For You?

author: Thomas

Improve the Conversion Rate of your eCommerce Content Content plays a big role in your e-commerce conversion rate. It’s like the dude’s rug in the movie The Big Lebowski – it just really ties the room together. Content is an element that touches almost all of your efforts and pulls them in the same direction when it comes to applying data and optimizing your website. When your content is working for you, it moves you closer towards your goals. When it isn’t...

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topic: Big Data

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eCommerce Inventory Management

Mar

18

2016

eCommerce Inventory Management

author: Thomas

Are You Taking On Too Many Products? ? It’s easy to get ahead of yourself and load an e-commerce shop down with as many items from your niche as possible. But, you’re going to want to take product selection slowly because having too many choices on deck can be detrimental to your business.  It creates a top-heavy store that doesn’t have enough support for the number of items. When you’re in an industry that has complex data like automobiles, you’ll...

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topic: Big Data

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March Newsletter: Your Hollywood eCommerce Blockbuster!

Mar

8

2016

March Newsletter: Your Hollywood eCommerce Blockbuster!

author: Dana

Cinema Vehicles, welcome to Web Shop Manager Please join us in welcoming Cinema Vehicles , America's largest full service picture car company to the Web Shop Manager automotive platform. Form meets function with a 100% custom search experience to drill down to cars such as Elenore from Gone in 60 Seconds, the Charger R/T from The Fast and the Furious or the Gran Torino from Starsky and Hutch. Does your current website design and functionality meet your needs? Can you...

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topic: News

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Make Your eCommerce Product Data More Accessible to Your Customers

Feb

17

2016

Make Your eCommerce Product Data More Accessible to Your Customers

author: Thomas

If you own an e-commerce store, you’ve probably noticed that the competition is pretty tight these days. Owners have captured some impressive data for marketing and designing e-commerce solutions and stores that cater to their ideal customer. The good news is you can use that data to your advantage. When you’re collecting information, be sure to look at the top competitors in your niche whether it’s in the auto industry or you specialize in sewing machines. Here are a...

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topic: Big Data

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Complex 2016 Auto Data Online

Feb

2

2016

Complex 2016 Auto Data Online

author: Thomas

Broken Down and Simplified When it comes to complex auto data, the best e-commerce stores create a seamless experience – and they make it look simple. But if you’ve ever had the chance to go behind the scenes and build your own store, then you know that auto data gets intricate and interlaced. And it’s up to you to untangle the information, so it’s easy for your customers to locate what they want. In the second post for our Big Data series, we're going to...

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topic: Big Data

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How to Integrate Big Data Into Your E-Commerce Store How to Integrate Big Data Into Your E-Commerce Store

Jan

5

2016

How to Integrate Big Data Into Your E-Commerce Store

author: Steve

Whether you're an e-commerce store novice, or you're just getting your feet wet, the words "big data" are probably part of your vernacular (and if they aren’t, they should be). You can thank advancements in technology and big data applications for the surge of information that can overwhelm even the most savvy of analyzers. When applied correctly by owners, big data can take an e-commerce store to the next level of success. However, others wade through the enormous amount of...

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topic: Big Data

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How Important is Social Media to Optimizing Your Mobile E-commerce Store? Social media tips and tricks to get more customers engaged with your brand, improve sales, and how this will help optimize your ecommerce store.

Dec

1

2015

How Important is Social Media to Optimizing Your Mobile E-commerce Store?

author: Steve

Social media is booming right now, and you know why? Because people love it, and use it on a daily (if not hourly) basis.  So, when you want to know how important social media is for optimizing your mobile e-commerce store, we give you one word – EXTREMELY!  In fact, search engines pay attention to those conversions you get from social shares and likes, and your rankings improve because of them.  Let’s explore the different ways that social media can...

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topic: Mobile

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