10 Ways to Drive Buyers to your Brick and Mortar Store

Jun

26

2013

10 Ways to Drive Buyers to your Brick and Mortar Store

author: Chris

For a brick and mortar auto parts store owner the internet can be seen as a threat or used as an advantage for more business. About 80% of customers research products online, but 75% of them still prefer to buy in-store. Here are 10 ways you can position your website to turn online searches into in-store customers. 1. Quality Content for Locals Create high quality content on your website, but make sure it includes local search terms. The key is to show up in local search results for...

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topic: News

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10 Steps to Perfect Product Merchandising in e-Commerce

Jun

26

2013

10 Steps to Perfect Product Merchandising in e-Commerce

author: Chris

Product merchandising for e-Commerce is as, or possibly more, important than brick and mortar merchandising.  Not only must you display your products in a clean, clear image, it must interest and entice your customers enough for them to make a purchase. These 10 steps help answer the basic questions your customer has about product merchandising: what will this product do for me? This question includes roadblocks in your customer’s mind about your product: does it work with the...

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topic: News

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5 Digital Marketing Trends That You Should Act On

May

17

2013

5 Digital Marketing Trends That You Should Act On

author: Merylee

Website marketing is all about using the broad fundamentals of traditional marketing strategies -- engagement, interpretation, and adaptation. Web analytics tools have made it easier to gather data and make that data work for your business, so it's just a matter of knowing what to do with the information that's at your fingertips. Below are five trends in digital marketing that have become keys to success online today. These trends should be considered pointers on how you can make the...

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topic: News

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Owned, Paid, and Earned Website Marketing - What You Need to Know

May

16

2013

Owned, Paid, and Earned Website Marketing - What You Need to Know

author: Merylee

Marketing your ecommerce business on the web can be a real challenge, especially since it may be difficult figuring out how to start and where. Knowing both the how and the where can get your business off to a good start, or help unlock the full potential of your online business. There are three basic kinds of website marketing strategy that ebusinesses need to master: Owned Paid for Earned Let's look at all three and what they mean for your business. Website...

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topic: News

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7 Tips for Creating an eCommerce Website that Earns Loyal Customers

Apr

17

2013

7 Tips for Creating an eCommerce Website that Earns Loyal Customers

author: Merylee

If you're running an eCommerce business, your long term success relies on building brand loyalty and a solid customer base. These are the people who will keep coming back to you for their needs and will also recommend you to friends and family members. Establishing this sense of brand loyalty can be difficult early on, however, and sometimes there are no second chances when it comes to creating repeat business . Here are seven tips that will help you generate return customers and build...

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topic: News

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5 Tips for DIY SEO: Search Engine Optimization on a Budget

Apr

5

2013

5 Tips for DIY SEO: Search Engine Optimization on a Budget

author: Merylee

Search engine optimization (SEO) can mean the difference between getting found on Google and getting lost in the vast information landscape of the internet. If you're a small eCommerce business, having an cost effective SEO campaign is crucial for getting a good start, but you may be intimidated by selecting and hiring a professional firm to handle your SEO duties. Thankfully there are a few things that you can do on your own for free that can help improve your site's SEO. Here are five...

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topic: News

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5 Tips for Effective eCommerce Blogging and Content Development

Apr

5

2013

5 Tips for Effective eCommerce Blogging and Content Development

author: Merylee

One of the most common pitfalls of blogging for eCommerce businesses is sheer blandness. Many blogs become dumping grounds for press releases, reports, and minor bits of news without any sense of personality or purpose. It's content without a reader in mind, and who wants to read that? Even if you are a corporate brand, your blog needs to provide some sense of your business’s voice and vision. That's why it's important to consider what makes certain blogs successful and (more...

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topic: News

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10 Reasons Why Your eCommerce Website Should Use Responsive Design

Mar

28

2013

10 Reasons Why Your eCommerce Website Should Use Responsive Design

author: Merylee

Studies indicate that more and more people will be accessing the web through their smart phones and tablets than through their desktops or laptops. Given this trend, businesses now have to make an important decision to remain competitive: create a separate mobile website or develop a responsive design? If you're unfamiliar with the term, responsive website design (RWD) refers to how a site adapts to the width of a device's screen. That means that a single site can be viewed on all...

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topic: News

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Google Analytics eCommerce Tracking - Traffic, Events, Conversions, and Other Goals

Mar

28

2013

Google Analytics eCommerce Tracking - Traffic, Events, Conversions, and Other Goals

author: Merylee

If you want to find out how well your eCommerce website is performing, you need to track your numbers. Looking at your search engine rank and your traffic isn't enough, though. You need to consider your conversion rate , how those conversions are coming through your website, and how you can gear your site toward increasing conversions. One of the great things about Google Analytics is that it can help you do more than just track standard website traffic numbers. There are tools in...

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topic: News

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4 Tips for Revamping Your eCommerce Website

Mar

26

2013

4 Tips for Revamping Your eCommerce Website

author: Merylee

If you're looking to improve your current eCommerce website , it's important that you take time to figure out exactly what needs to be changed and how these changes can be properly implemented. This process isn't something you should rush into. Rushing to a launch a new and improved version of your online store can lead to more headaches down the line (and possibly another relaunch), yet many online business owners have trouble knowing exactly how to start and where to focus their energy....

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topic: News

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The Changing Landscape of Marketing

Mar

8

2013

The Changing Landscape of Marketing

author: Merylee

It should come as no surprise that the web has completely changed the way that marketing works. Old strategies no longer apply in a world that is interconnected. In fact, new companies that try to apply old marketing strategies will most likely fail, especially small businesses. Let's take a look at the the changing marketing landscape and compare it to marketing in the Internet Age . We'll also explain why this change is a good thing for your business. "Broadcast" Marketing - How...

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topic: News

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Creating Marketing Videos for Your Website Marketing Strategy

Mar

8

2013

Creating Marketing Videos for Your Website Marketing Strategy

author: Merylee

If you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos say a lot about your eCommerce business and the products and services you offer, but if made right your marketing videos can be a tremendous asset to your overall website marketing strategy. As many business owners find, creating marketing videos is easier said than done. I'm sure we've all seen...

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topic: News

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