5 Reasons Why Alternatives to Ebay Can Help You Sell More Products

Mar

4

2013

5 Reasons Why Alternatives to Ebay Can Help You Sell More Products

author: Merylee

eBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce websites . Having both an eBay presence and an eCommerce site on its own is a great way to reach as many potential customers as possible. However the fees associated with selling through eBay can take a significant toll on already slim profit margins – for many online retailers transitioning the majority of...

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topic: News

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Social Media Strategy for Your eCommerce Website

Mar

4

2013

Social Media Strategy for Your eCommerce Website

author: Merylee

So we all know that effective use of social media strategy is a great way to make your eCommerce business flourish. But what a lot of people don't know is how to make social media work for them. Simply having a presence on Twitter, Facebook, Google Plus, and other social media outlets isn't enough to build out your website marketing strategy . For that matter, irrelevant or non-engaging updates aren't enough to build a social community around your brand, no matter how consistent....

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topic: News

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Building Big Brands for Small eCommerce Businesses

Feb

21

2013

Building Big Brands for Small eCommerce Businesses

author: Merylee

Big brands have major advantages over small businesses when it comes to search engine performance. But small businesses shouldn't feel down or defeated. There are many ways that you can build a brand and get your name out there, allowing you to compete with major companies and competitors in the ecommerce marketplace . Building Big Brands: What Makes a Brand? There are multiple factors that go into building brands, and it can actually take years to effectively implement them. But as...

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topic: News

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10 SEO Tips for eCommerce Websites

Feb

21

2013

10 SEO Tips for eCommerce Websites

author: Merylee

If you want to establish a presence for your ecommerce website on the internet, it needs to get found on search engines for the products you sell. This can be easier said than done, but there are some easy eCommerce SEO tips that you can incorporate into your site to make sure that your business gets found. If you've never heard the term before, SEO stands for "search engine optimization." It basically refers to ways that you can make your site more competitive on Google, Bing, and...

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topic: News

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10 Steps to Increase Sales Conversion on Your eCommerce Website ecommerce, marketing, conversion, increase sales

Feb

5

2013

10 Steps to Increase Sales Conversion on Your eCommerce Website

author: Merylee

Converting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number of visits divided by the number of purchases or leads generated). If your online store is suffering from low conversion rates or you need a conversion boost to meet your revenue goals for the year, here are 10 steps you can take to achieve greater ecommerce success: 1. Define Your Ideal Buyer...

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topic: News

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5 Steps to Leveraging Yelp in Your Internet Marketing Strategy

Jan

10

2013

5 Steps to Leveraging Yelp in Your Internet Marketing Strategy

author: Dana

Yelp boasts over 71 million unique viewers per month and if you haven’t begun to harness the power of Yelp with your business listing – get started now. With proper management and the right elements in place, your Yelp page can persuade even the most discerning consumers to spend money with you instead of with your competitors. In your arsenal of social media marketing tools, Yelp is a direct link to savvy consumers who are ready to be dazzled by doing business with you. Spending...

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topic: News

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New Pinterest Business Pages And The Benefits For Your Site

Nov

30

2012

New Pinterest Business Pages And The Benefits For Your Site

author: Dustin

Pinterest has taken over the world quickly grown into the social media wonder child. If you are still trying to market effectively on Facebook, you have another social network that refuses to be overlooked. If you have an eCommerce site filled with high resolution, original product images you need to put Pinterest on your marketing priority list. Pinterest is basically a visual bulletin board where similar products, for example recipes for breakfast, lunch, or dinner, are...

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topic: News

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The 5 Minute Guide to Increase Holiday Season Sales increase sales, holiday revenue

Nov

23

2012

The 5 Minute Guide to Increase Holiday Season Sales

author: Emily

Ok…start your stop watch….now! Here is the five minute read with six ideas to help increase your bottom line from now until the end of the year. No fluff, just value here. 6 Ways to Increase Revenue this Holiday Season Grab Bags. Include products you are trying to liquidate along with samples of popular products, all for a bargain basement price. This way you can sell product you want out of your sale section and your customers are sampling products that they will...

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topic: News

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PayPal ExpressCheckout - Increase PayPal Sales By 18%

Oct

8

2012

PayPal ExpressCheckout - Increase PayPal Sales By 18%

author: Normandy

PayPal Express Checkout & Web Shop Manager Unite! In the world of eCommerce, the faster you can get a customer through the checkout process, the better. As a part of Web Shop Manager’s (WSM) never ending quest to provide our clients with the most powerful applications and effective eCommerce solutions, we are now offering support of the PayPal Express Checkout feature! PayPal Express Checkout has been increasing users' PayPal conversions by 18% !  But what exactly can...

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topic: News

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3 Website Design Strategy Tips That Add Creativity To Your Site

Sep

19

2012

3 Website Design Strategy Tips That Add Creativity To Your Site

author: Dustin

As is the case with most things in the world, website design strategy has changed and evolved throughout the years. In the beginning it was expected that most of the best website platforms would have a similar look, layout, and functionality. What was different was the content. This left very little room for creative expression in the world of web design, but things have changed! 1) Illustrations & Illustrative Design Illustrations & Illustrative Design have become a...

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topic: News

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Increase eCommerce Sales With Category Trees

Sep

10

2012

Increase eCommerce Sales With Category Trees

author: Alec

E-commerce Categories are the sections of your website that are broken down into related topics that you can place relevant products into. Think back to the times that you have shopped online and it becomes immediately apparent how important they were to your overall experience, but are you aware of just how important it is and their potential to increase eCommerce sales? What categories will be presented on the home page? How many will there be? How many sub-categories will this one have?...

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topic: News

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Using Google Analytics & Website Metrics- Part 2

Sep

6

2012

Using Google Analytics & Website Metrics- Part 2

author: Alec

Google Analytics Metrics & How You Can Improve Yours! Having a deep understanding of what your Google Analytics account is telling you through all the different data and metrics is a very important step towards mastering selling online. In case you missed part 1 of this blog series, you should check it out here: “ Using Google Analytics & Website Metrics- Part 1 .” Carrying on with the same theme, this article will delve deeper into the metrics themselves, explaining...

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topic: News

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